We are looking for a Senior Manager, Consumer Insights and Researchfor a well-known consumer company in New York, NY. The Senior Manager will be responsible for executing research studies from end-to-end; developing objectives, programming, deploying, and analyzing findings. While this position will manage both qualitative and quantitative research, the work will be primarily quantitative. We are looking for someone with strong technical data acumen; comfortable running statistical analyses with large data sets and synthesizing the results into actionable insights through visual communications. This role will be a key liaison with internal stakeholders and external vendors. Candidates must have strong primary/secondary research and technical expertise, project management skills and an aptitude for strategic thinking and problem solving.
Responsibilities
Support and manage end-to-end research design, execution, analysis and presentation of recommendations for studies that address the customer journey and key strategic objectives.
Develop research proposals; understand the studys objectives, scope projects, develop appropriate methodologies to meet objectives, and evaluate pricing.
Devise questionnaires and/or moderator guides, program studies, and conduct focus groups and other ad-hoc research.
Analyze research data and present actionable insights. Present clear, concise research findings to business unit partners utilizing strong strategic thinking and impactful visualization.
Select and manage external research vendors to perform key strategic research studies as well as monitor panel selection.
Requirements
5+ years of experience at a market research firm/agency, research vendor, or managing consumer insights in-house.
Strong communication and presentation skills to translate research results into actionable insights to stakeholders and executive management. Ability to translate detailed and technical results into an understandable narrative and emphasize meaningful business implications and recommendations.
Expertise in using research techniques to support brand positioning, customer journey mapping, customer experience, creative concept testing, product usage, satisfaction and product preference.
Strong proficiency in quantitative research methodologies and techniques including advanced statistical analysis, experimental design, significance testing, segmentation and cluster analysis, conjoint analysis, regression analysis and discrete choice.
Expertise in qualitative research techniques including focus groups including methodology and design, discussion guide development, sample selection and evaluation and interpretation. Experience moderating focus groups and skilled in leveraging qualitative results to inform development of quantitative studies. Experience should include both online and in-person engagement.
Experience identifying and leveraging secondary research sources to supplement primary research.
Strong expertise in relevant tools for analysis, visualization and presentation including such as Tableau, R and Weka.
Knowledge of various research tools and platforms (e.g., Qualtrics).
Experience conducting ethnographic research or design thinking process preferred.
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
Management experience is a plus.
Bachelors degree in Market Research or equivalent.
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