The Media Relations Manager is the organization’s go-to source for news, whether reporting on new programs for YAI’s website and external news vehicles, packaging it for interested print and broadcast media, or distilling it into captivating social media content.
The Media Relations Manager locates compelling narratives and devises a proactive strategy to promote them.
The ideal candidate is a quick thinker, an excellent writer, and an imaginative problem-solver who enjoys nothing more than a solid writing challenge.
While securing interest from media is critical, the Media Relations Manager will also create content for YAI’s newsletters, website, and social media channels.
Together with peers in the Advancement and Communications department, the Media Relations Manager will contribute to an archive of content designed to raise interest among a range of audiences, including donors, elected officials, staff, and the general public.
The Media Relations Manager responds to media queries, trains YAI spokespeople for interviews, and promotes YAI events through print and digital event calendars.
This role reports to the Director of Communications.
About the department: YAI’s Advancement and Communications department is a place for people who want to use their skills to drive change.
The department is responsible for fundraising, marketing, communications, and government relations.
YAI’s natural partners include the federal, state, and city governments, self-advocates, families of those we support, corporations and foundations, and members of the public who share our commitment to seeing beyond disability.
Our departmental approach involves connecting with all those partners, sharing insights and program details, and learning about their interests in helping people become more independent.
Role & Responsibilities:
● Identifies potential news items throughout the YAI Network, uncovering details and interviewing key participants to produce quality news items disseminated through YAI’s own channels and external media.
● Writes and distributes press releases, feature stories, profiles, and other content that highlights YAI’s distinctive approach to supporting people with disabilities for weekly internal newsletters and monthly external newsletters
● Runs social media accounts and helps create social strategy.
● Serves as YAI’s primary liaison with print, digital, and electronic media.
● Responds to incoming media inquiries.
● Staffs events where outside media will be present.
● Supports advancement and marketing goals by promoting events through calendar listings and follow-up coverage.
● Trains staff and people YAI supports for interaction with media, securing necessary releases from participants and/or their guardians.
● Assists with editing as needed.
● Performs other duties as assigned.
Basic Qualifications, Knowledge, Skills & Abilities:
· Bachelor’s degree required; Master’s preferred.
· Minimum three years’ experience in a writing-intensive or media relations role.
· Experience writing in a range of formats (news briefs, feature stories, interviews, talking points).
· Demonstrated skill proactively building relationships with journalists.
· Effective and compelling communication skills, both verbal and written.
· Exceptional interpersonal relationship skills with the ability to work flexibly with leadership, peers, volunteers, and people YAI supports.
· Awareness of regional news media, digital publications, and national outlets interested in intellectual and developmental disabilities issues.
· Strong computer skills including Microsoft Office, social media, and Mailchimp or a similar marketing automation platform.
· Energetic, flexible, solution-oriented, and proactive.
· Exceptional written, oral, interpersonal, and presentation skills.
· Evidence of a commitment to lifelong learning and professional growth.
· Amenable to working occasional nights and weekends.
· Strong affinity for YAI’s mission to see beyond disability and capacity to leverage that interest to strengthen relationships.
Apply Now: https://ift.tt/2I299Vk
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