Ref ID: 02940-0011174878 Classification: Digital Strategist Compensation: DOE Our Client is looking for a Senior Digital Media Strategist to join their growing team.
Please apply directly if you are interested RESPONSIBILITIES Manage and develop the execution of client social / search campaigns Collaborate with analytics teams to track performance, glean insights, and make informed decisions about optimizations Define social influencer strategies, associated content approaches, and lead campaign ideation with broader account managers Deploy successful SEM bidding strategies, placement mixes, and effective keyword management to hit target KPIs Participate in cross-functional strategic planning that incorporates insights from the digital landscape, competitive intelligence, and data from our clients’ businesses together into impactful, integrated campaign proposals Contribute to thought-leadership on maximizing consumer engagement via digital marketing channels Maintain a solid understanding of client objectives and draw a dotted line between digital media spend to marketing outcomes DESIRED SKILLS 3-5 years experience managing social campaigns in Facebook Business Manager, LinkedIn Ads, or DCM, experience with community management tools like Spredfast or Sprout a plus 2 years of experience managing search campaigns in Google Adwords required.
Bing Search Center and Yahoo ads a plus Familiarity with enterprise search management platforms like Kenshoo, Marin, DS3/Search Ads 360 strongly preferred Familiarity with social ad formats, specs, and measurement implementation associated with specific platforms Ability to multitask and scale efforts across accounts, campaign objectives, and digital tasks Previous experience documenting case studies that showcase agency successes, ability to summarize learnings from client challenges to help better inform future work At TCG, we’re committed to you from the moment you sign up.
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source https://www.nycjobsboard.com/marketing-advertising/senior-digital-strategist-9de276/
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